Staggered/subway/woodlook tile pattern-
In which way to we lay out this pattern?
Things to consider:
1. Shape of room
2. size of tile
3. Functionality of room
4. Style of home. Example: traditional, modern...etc
If the room is square then look at where the doorway is.
I would lay out the tile horizontal to the doorway. If you want a modern look than vertical will make it look more modern.
If the room is a rectangle. Consider if you want that room to look longer? If the answer is yes then go vertical to a vertical rectangle shape of the room. If you want that room to look more traditional and you do not want to see long lines than go ahead and the place it horizontal.